Cookie Policy
Last updated September 2026
1. What cookies are
Cookies are small text files stored on your device that let a website remember your actions and preferences. We use cookies and similar technologies (such as local storage) for the purposes below.
2. How we use cookies
UPBLAZED uses three categories: strictly necessary cookies that make the site work (login, security, remembering your cookie choice); preference cookies that remember your currency, theme and language; and, only with your consent, analytics cookies (Google Analytics) that help us understand and improve the site. We do not use advertising or cross-site tracking cookies.
3. Cookies we use
| Cookie | Category | Purpose | Lifetime |
|---|---|---|---|
| Session / login | Strictly necessary | Keeps you signed in to your account. | Session / up to 30 days |
| ub_consent | Strictly necessary | Remembers your cookie choice so we don’t ask again. | 1 year |
| upblazed-store-promo (local storage) | Strictly necessary | Remembers a discount code you entered, or the creator code from a creator link you followed, so it is applied at checkout. | Until you order or remove it |
| shop_currency | Preferences | Remembers your selected display currency. | 1 year |
| shop_scheme | Preferences | Remembers your light/dark theme. | 1 year |
| Language | Preferences | Remembers your selected language. | 1 year |
| _ga, _ga_* | Analytics | Google Analytics, measures anonymous, aggregated site usage. | Up to 2 years |
| _gcl_au, _gcl_aw | Analytics | Google Ads conversion measurement, links a click on one of our ads to an order. | 90 days |
| upblazed-ad-click (local storage) | Analytics | Only set when you arrive from one of our Google ads: the click ID and campaign values from the link, so an order you place within 30 days counts as coming from that ad. Outside Europe it is set unless you choose "Reject all"; in Europe only after you accept. Not used for ad personalization. | 30 days |
4. Managing your choices
You can change your mind any time: to accept or reject analytics cookies. You can also block or delete cookies in your browser settings, though strictly necessary cookies are required for the site to function. More on the data side is in our Privacy Policy.
5. Third parties
When enabled with your consent, Google Analytics sets its own cookies to measure usage. Google processes this data as described in its own privacy and cookie documentation. We configure analytics with IP anonymisation and do not use the data for advertising.